Design Insights

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Client Questions Melissa Balkon Client Questions Melissa Balkon

Can you create a sample design to give me a better idea of what you can do for me?

While we understand why it seems sensible to ask for a sample design, we really can't do any work unless we're contracted for the project. The industry term for sample work is called Spec Work, which basically means doing work without any guarantee of payment. There are a host of reasons we can't perform spec work. We'll talk about each in this post.

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Design Trends Melissa Balkon Design Trends Melissa Balkon

Tired trend: QR codes

QR codes. We've all seen 'em—they look like graphic design gone wrong, and it seems like they are everywhere lately. It begs the question of whether anyone is really gaining value from them?

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Around the Studio Melissa Balkon Around the Studio Melissa Balkon

2012 PHXDW poster design submission

As usual, Phoenix Design Week (PHXDW) was awesome again this year! And just like in previous years, they had a poster exhibition where designers could submit their interpretation of this year's theme. The 2012 theme was 'Here and Now,' and I thought it could be fun to submit an entry this year, and so I chose to practice my type by creating a typographic solution.

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Client Questions Melissa Balkon Client Questions Melissa Balkon

What is the lifespan of a logo?

It's great that you are taking the time to consider whether your logo and brand image needs to be updated. It is good to consider this from time-to-time, because you are correct that after a while, even great logos need updating. Thankfully the life of a logo tends to be much longer than the life of a website these days, so you won't need to reconsider your logo near as often as you website.

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Design Trends Melissa Balkon Design Trends Melissa Balkon

Tired trend: About pages

You're probably thinking I'm crazy. Did I really just assert that About pages are tired? Why yes I did. Don't think I'm crazy. I'm not suggesting that everyone has to ditch their About pages. What I am suggesting is that it is lazy site planning to simply include an About page by default.

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