Design Insights
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What is a brand; the sequel
We've written a previous post in an attempt to define branding using an illustration from Breakfast at Tiffany's, however we wanted to write a companion post in hopes to clarify branding a bit more.
How to prepare for a business photo shoot
For many businesses, photography can be such an important part of putting your best foot forward. However, many people don't take proper considerations before taking their photos. Here are a few tips for how to prepare for a business photo shoot.
What is the lifespan of a website?
Goodness knows websites have changed a lot site the first one launched back in the early 90s. The technology has grown immensely in the past 5 years, and even more rapidly in the most recent couple of years. Now more than ever, it is important to have a great website, as the web is most people's primary means to getting the information they need.
What can I expect from my website redesign project?
Taking the step to hire someone to design your website—whether for the very first time or as part of a redesign—can be a pretty scary thing. It is typically a big step both trust-wise and finance-wise. For most businesses, their website is a very important part of marketing their business, so it is natural to be wary of turning to someone else to help with that task.
What are some books to help me improve my business?
Around the Strong Design studio, reading is one of our favorite past-times. I always am surprised by the new things I've learned by the time I've completed a new book. Often I've gleaned all sorts of tidbits that might not even relate to the true thesis of the book—tips on process, procedure, culture or the way people think. Here are a half-dozen of my favorite business books, and a quick synopsis of what I learned from them.
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