Design Insights

Prefer to watch instead of read? Check out our YouTube channel ➝

Around the Studio Melissa Balkon Around the Studio Melissa Balkon

Telling stories of art and failure at PechaKucha

One of the annual events of Phoenix Design Week is PechaKucha night. A pecha kucha—Japanese for "chit-chat"—is a roughly 6 1/2-minute talk with a rigid framework of 20 slides that auto-advance after 20 seconds. This year’s theme revolved around the idea of process, and I thought it might be fun to share about my so-far-unsuccessful quest to find "my art." Grab a seat and get ready to watch me fail!

Read More
Around the Studio Melissa Balkon Around the Studio Melissa Balkon

2015 PHXDW Design by the Numbers

Back in July the 2015 Method + Madness conference was initially announced, and I approached the event chairs about getting involved. I met with Robert Renteria over coffee and, to my surprise, he asked if I'd take up the role of this year's Design Chair. The past months have been a whirlwind, and I thought it would be fun to break the project down by the numbers!

Read More
Around the Studio Melissa Balkon Around the Studio Melissa Balkon

Futuralbum submission

A couple of weeks ago, Michigan-based artist and illustrator Troy Deshano reached out to me about participating in his new side project entitled FUTURALBUM. The concept was simple: redesign an album cover of my choosing using an image from the Flickr Book Archive and the typeface Futura for any text. The project sounded like so much fun, I didn't hesitate to accept the offer.

Read More
Around the Studio Melissa Balkon Around the Studio Melissa Balkon

The story of Strong Design

Strong Design was conceived in a small bedroom in Grand Rapids, Michigan back in 2001. The original concept behind our studio was to create concept-based design that performs with the strength of a weightlifter. Since that time, we've went through a heck of an evolution. This is our story.

Read More
Around the Studio Melissa Balkon Around the Studio Melissa Balkon

2012 PHXDW poster design submission

As usual, Phoenix Design Week (PHXDW) was awesome again this year! And just like in previous years, they had a poster exhibition where designers could submit their interpretation of this year's theme. The 2012 theme was 'Here and Now,' and I thought it could be fun to submit an entry this year, and so I chose to practice my type by creating a typographic solution.

Read More
Around the Studio Melissa Balkon Around the Studio Melissa Balkon

The 21-Day Drawing Challenge

A little over a week ago, I attended the HOW Live Design Conference, and attended a session by Von Glitschka entitled "Drawing Conclusions: How Drawing Improves Design." At the end of that session, Von challenged each of us to a 21-day drawing challenge.

Read More

Ready for a design partner who shows up consistently?

Let’s talk about where your brand is headed, and how we can design your future.

Or email me directly at hello@strongdesign.co