A web presence has become a critical asset to any business, so it is good that you're dedicated to trying to put your best foot forward, despite your limited resources. If you've started searching for themes, you probably already know that there are thousands of WordPress themes available to you. We recently attended a WordPress Grand Rapids meet-up where they addressed this topic, so we'll recap a couple of guidelines they had mentioned below.

Hiring someone to design or redesign your logo can be a pretty overwhelming thing. Your logo will be a fixture in your business for years to come, so it makes sense that you will want to truly understand the process of designing it. The good news is that we follow a simple 4-step process, and understanding these steps will can help you feel more confident throughout this duration of the project. Here's how a logo design or redesign unfolds.

While we understand why it seems sensible to ask for a sample design, we really can't do any work unless we're contracted for the project. The industry term for sample work is called Spec Work, which basically means doing work without any guarantee of payment. There are a host of reasons we can't perform spec work. We'll talk about each in this post.

It's great that you are taking the time to consider whether your logo and brand image needs to be updated. It is good to consider this from time-to-time, because you are correct that after a while, even great logos need updating. Thankfully the life of a logo tends to be much longer than the life of a website these days, so you won't need to reconsider your logo near as often as you website.

For many businesses, photography can be such an important part of putting your best foot forward. However, many people don't take proper considerations before taking their photos. Here are a few tips for how to prepare for a business photo shoot.