What can I expect from my website redesign project?

Several years ago I built my own site, and I'm thinking it is time for an upgrade. Can you tell me about what I can expect during my website redesign?

Taking the step to hire someone to design your website—whether for the very first time or as part of a redesign—can be a pretty scary thing. It is typically a big step both trust-wise and finance-wise. For most businesses, their website is a very important part of marketing their business, so it is natural to be wary of turning to someone else to help with that task. Likewise, your website could very well be one of the larger investments in your marketing arsenal, it makes sense that you will want to truly understand the process of building your site.The good news is that we follow a simple 5-step process, and understanding these steps will can help you feel more confident throughout this duration of the project.Here's how a typical website design or redesign breaks down:

Step 1a: Discovery

During this first step, we'll take some time to talk with you (either in person or via phone) about your website design so we can get on the same page with your goals for the site. We'll walk through what you're looking for in your site, what it needs to do for your clientele, what you like and what you dislike. By the end of this discussion, we'll have brainstormed all of the content needed on the site which will come together to form a map of the site and the pages that it will be made up of (often called a sitemap). The typical timeframe for Step 1 is a couple of days.

Step 1b: Content creation and collection

It is easy to forget about the copy for the site, but whether you're hiring a copywriter or writing the copy yourself before we proceed with the following steps, it is best for us to have a draft of the content for your site. That way, we can design the actual content that will be on the site, rather than guessing about the content.

Likewise, some websites require professional photography to be taken, so it is at this time that photoshoots should be arranged so that the delivery of the final photos don't delay the coding and subsequent launch of your site.

Step 2: Sketches

Once we know the pages and content that are necessary on your site, we'll take some time to sketch out each key page. These sketches are designed to act as a blueprint for the design of the site. The purpose of the sketches is not to provide details about the aesthetic design, but to determine the hierarchy of each page, and to facilitate conversation about which items should be given more or less attention. The typical timeframe for Step 2 is about 1 week, depending on the number of pages on your site.

Step 3: High-fidelity mockups

After we've worked through the sketches, it is time to start working on the actual design! If you don't have a strong visual brand in place, this step would start with the creation of a visual strategy. The visual strategy is a document where we collect a set of brand colors, typefaces, and graphic treatments that the site will be built upon. Doing this step before starting the page layouts helps to separate the discussion about the overall feel of your brand from the discussion about the actual function of the site page layouts.

Once we have a strategy for your visual look and feel in place, we'll start designing the individual pages of your site. We typically start with the most critical page of your site. For many businesses, this might be the home page, however, for others it may be a different page, such as a product page. When designing a site, the first page design sets the tone—and a lot of the page structure—for the rest of the site, so it makes the most sense to make those base decisions on the most critical page layout. We'll work through each of the key pages of the site, designing a detailed mockup of each page for your approval. The typical timeframe for Step 3 is about 2-4 weeks for an average brochure site, this could go longer if you have a site with many pages to be designed.

Step 4: Code and Testing

Once all of the high-fidelity mockups are completed, we'll prepare the files for coding and will provide them to our developer. Our developer will code the designs to be as accurate as possible and will build a test version of your site on their server. Since everything has been approved at this point, you won't see any proofs until all of the pages are coded. Once the pages are coded, we'll give you access to the test website where you can review the site and confirm that everything looks correct and is functioning properly. At the same time, we'll be testing the site as well to make sure everything is correct before we launch the site. The typical timeframe for Step 4 is about 2-6 weeks, depending on the size and complexity of the site.

Step 5: Launch

While physically launching the site only takes a short amount of time, there may be several days after the launch where we're still fixing glitches or bugs that might not have been apparent during the site testing. You can also expect it to take several days for Google to re-crawl your site, so you may notice some results on Google that don't fully match up with the new site. After a few days, Google should re-crawl your site and things will naturally sort themselves out.From start to finish, the total timeframe for a website design or redesign project typically takes about 2-3 months, depending on the size and complexity of the site and the speed of the revision process.

In addition to these steps, there are a handful of other things to keep in mind throughout this process. Understanding these items will keep the process moving smoothly and help you set healthy expectations for the finished product.

Function is more important than perfection

It is important to remember that websites are editable and don’t necessarily have to be perfect to launch. I know this sounds strange, but a website is a living, breathing thing. Even if you think it is perfect upon launch, it will probably only be a few weeks or months before you want to update or improve something about the site. The great news is that unlike paper, websites are super easy to edit if you change your mind on something later. So don’t get too stuck in ‘perfect’ mode. Spending too much time obsessing and delaying your site launch might mean a lot of missed exposure for your site and your business.

The site won’t look exactly the same in each browser

Although your site should function and look presentable in each browser, it is natural that the site might look a little different in different browsers. Each browser has support for different capabilities, so we keep this in mind while designing your site, and will make use of what we can in each browser. It is important to remember that these slight variations probably won’t phase your visitors in the least since most users choose one browser and stick with it. They'll never know anything different from the version they see!

What are some books to help me improve my business?

I currently run a small business, and lately I've been looking for ways to stretch, grow and make it better. Can you recommend some books to improve business?

Around the Strong Design studio, reading is one of our favorite past-times. I always am surprised by the new things I've learned by the time I've completely a new book. Often I've gleaned all sorts of tidbits that might not even relate to the true thesis of the book—tips on process, procedure, culture or the way people think. This just goes to show how you can learn a new business lesson in the strangest of places. Here are a half-dozen of my favorite business books, and a quick synopsis of what I learned from them:

Get Lucky by Lane Becker and Thor Muller

This is a brand-new book that looks into the idea of serendipity and its role in business. It carefully hits home the message that most of what businesses attribute to "luck" is often a long time of preparation that led them to be able to capitalize on a chance opportunity.

Setting the Table by Danny Meyer

At first glance, this book looks like book about Danny Meyer's path to becoming a restauranteur—and it is. But it is also a manual full of real-world examples of how to provide world-class hospitality. It doesn't take much additional imagination to start to see how one could apply the principles to their business to really spoil their customers and capture their hearts.

Delivering Happiness by Tony Hsieh

This book is an incredibly quick and easy read as Tony Hsieh, the CEO of Zappos, chronicles the thought process that has driven him to build an entire brand upon service to their customers. The book is a perfect example of how having a higher purpose behind simply peddling your wares leads to loyal fans and paves the way financial success.

The Millionaire Next Door by Tom Stanley

This might seem like a strange addition to this list, but hear me out a little. This book chronicles the true life of a millionaire in the United States—not the ones reality TV likes to push down our throats. It illustrates with dozens and dozens of stats, facts and tables that hard work, planning, wisdom and frugality are the building blocks of a strong financial house, and always serves as a reminder to me of how to approach not only my personal finances but also my business finances. After all, you can have the best business in the world, but if you can't pay the bills to keep the doors open, what good will that be?

Rework by Jason Fried

This is another weirdo on the list, but I've added it for a reason. By nature, I'm a "doer" and I've always struggled with that fact. However, this book helped me understand how much of an asset that is to running a business. The whole premise of the book is that nothing will ever be perfect, because perfection is unattainable, and that what matters is doing the best with what you have and getting the product "shipped" out to customers so you can afford to continue to refine it.

Crush It by Gary Vaynerchuck

This book claims itself to be a "how-to manual for turning your passion into a business." Although Gary V gives plenty of insight into that topic, the lessons I honed in on in this book were about how important it is as a business owner to have a strong personal brand to help fuel your business.

Anything by Malcolm Gladwell

So I said I'd outline six books for your reading pleasure, but I couldn't resist adding this last recommendation. If you haven't read anything by him yet, Malcolm Gladwell is an absolute genius when it comes to presenting research and conclusions on why people behave as they do. If the dots aren't instantly connecting for you, people are the core of any business—people in the customer role, the staff role or even the vendor role—and gaining the understanding to get a glimpse inside of their heads is absolutely invaluable to your success in working with them, serving them and delighting them. My favorite books by Gladwell are Blink, which investigates the split-second subconscious thoughts that often drive our decision process, and Outliers, which chronicles how "overnight success" stories are often not so much overnight, but typically the product of thousands and thousands of hours of committed devotion to one's craft.So that's it! Over a half dozen books for your reading pleasure and fuel for business' success. Go pick one up or check one out from the library and see what lessons you can extract from it. Happy reading!

The 21-Day Drawing Challenge

A little over a week ago, I attended the HOW Live Design Conference, and attended a session by Von Glitschka entitled "Drawing Conclusions: How Drawing Improves Design." At the end of that session, Von challenged each of us to a 21-day drawing challenge.

In the past couple of years have become obsessed with hand-drawn type. I'm not sure if it's my impatience with learning something new, need for perfection, or the intimidation of a blank page, but I haven't been able to wrap my head around drawing type myself. When Von made that challenge, I began to wonder if maybe this scenario was a good opportunity to start drawing more type. I decided that 21 days was a pretty short period of time, and I should just give it a shot.

The parameters I set for myself were as follows:

1. The drawing should take no more than 10 or 15 minutes, tops.

2. I'll work in a tiny sketchbook to minimize any "fear of the blank page."

3. The goal is to be rough. Perfect is intentionally not part of the plan.

4. No pen, and as little eraser as possible.

Week 1

So far I'm having a good time with this little project. I've been drawing various phrases or lyrics that have meaning for me that day. Here's a peek at the first five days.

Week 2

The challenge got a little tougher this week. It seems like the initial excitement of this project wore off this week, and I'm left with only my commitment to fuel me. The ideas weren't flowing as freely and I really had to work to push through. The good news is that by the end of the week I felt like my ideas were getting stronger, and I feel like I'm beginning to improve at envisioning how the words and letterforms balance one another and interlock. Additionally, I've realized that the concepts I feel are strongest are the ones where I have a personal stake in the message. It seems I might be more driven by illustrating a positive message than a perfect letterform.

Week 3

This final week's drawings remained challenging—my struggles from last week must have spilled into this week. Although I diligently practiced my drawings each day, I'm not overly thrilled with any of them, but I intend to keep keepin' on.Normally I'd say something like "I hope you like them!" at this point in the post, but honestly that's not what this experiment is about. Whether anyone likes them or not doesn't matter. This challenge is about drawing regularly, no matter the outcome, and hopefully improving in the process.

Trending: Logo systems

Whether you're just starting your business, or you've been in business for years, you understand the importance of your logo. As we'd explained before, a great logo design serves as an identifier for your company—a visual shortcut—and sets the proper tone for what it is like to work with your business.

But what if your logo was more of a set of elements, rather than one single item? That's exactly what a lot of businesses are turning to in place of a single logo.

So what exactly is a logo system?

A logo system is exactly what it sounds like—a system of elements that make up the logo identifier for your company. It typically still includes a base logo form with several variations upon it, so as to create a much more dynamic effect that means the logo has the ability to change as needed across applications. Typically one element of the logo stays the same—usually the shape or the color palette—while another element is specifically designed to change within set parameters. It almost makes the logo system come alive.

When is a logo system a good idea?

A logo system could potentially be used in an logo design, however, if your brand has several arms or related product lines it could be an especially good fit. Before you consider choosing a logo system, it is also a good idea to consider how you intend to execute the brand collateral. If you had intended to do so in-house, it might be tougher to execute the strategy well, than if you intend to maintain a long-term relationship with your designer. Executing a logo system is slightly more complex and usually requires a professionally-trained design eye to make the best use of the system. 

What are some recommendations for creating my own logo?

I just started my own business, and I need a logo design however, I can't afford a professional design yet. Do you have any tips for creating something that can get me started?

Sometimes, as much as you value the idea of having a professional logo designed, it just isn't in your budget yet. Never fear, here's a few tips you can take to develop your own logo design that can hold you over until you're ready to have a professional logo designed.

Stick to type treatments

Developing a great icon or a mark is a challenge for even the most seasoned designer, and is probably a task you don't want to take on. It is tempting to fire up Microsoft Word, locate a clipart image and call it your logo, but the problem with this is that any one of your competitors can do the exact same thing. Not to mention that clipart typically looks like, well, clipart. It doesn't look custom, it doesn't communicate any emotion and it isn't very ownable at all. Instead, stick to a simple type treatment. Here are a few tips to creating a nice type logo to help you get by.

Don't use a font that came with your computer

Remember how we warned about looking to Word's clipart gallery for an icon or mark? The same thing goes for fonts. Stay away from any fonts that come standard with your computer. The problem with this is that these fonts are much too commonplace to act as the visual hook to your business. Instead, search out something more unique by using one of many online font websites. Fontsquirrel.com is my favorite site for free fonts, and myfonts.com is my favorite for fonts you can purchase. Both of these sites have hundreds, if not thousands, of fonts to choose from, and if you go with a purchased font, the likelihood that someone else might choose it for their logo is reduced.

Consider the feeling the font creates

Right now you're probably wondering how in the world you're going to pick a font from all of the options available to you. Before you start your search, write down 2-4 feelings that the typeface should evoke. That way, as you are searching for typefaces, you can cross-check the look of the typeface with your list to determine wether it feels the way you want it to feel.Here's a quick reference guide below that explains the general feelings associated with common types of fonts:

Err on the side of simplicity

Once you've started searching for fonts, and have a few possibilities, we'd urge you to err on the side of simplicity. So basically, if you are trying to choose between two fonts and one is more elaborate and the other is slightly less ornate, it would probably be in your best interest to choose the simpler option. The benefit of choosing a simpler option is that a simple solution will create a more sophisticated look in the short term, and will also give you the ability to transition to a custom logo in the future.