Design Insights

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Design Trends Melissa Balkon Design Trends Melissa Balkon

Trending: Simpler websites

If you haven't yet noticed this trend, keep an eye out—websites are starting to cut the fat and get much simpler. People are becoming more an more harried, and simply don't have time to wade through dozens of menu options, or pages chocked full of lengthy copy.

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Design Trends Melissa Balkon Design Trends Melissa Balkon

Tired trend: Drop-down navigation menus

There was a time when drop-down menus were rampant across the web. You've probably seen them (and cursed at 'em), however, we're coming into a time when drop-downs are beginning to fade out of popularity in favor of simpler, more user-friendly navigation and content positioning.

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Client Questions Melissa Balkon Client Questions Melissa Balkon

Why is visual consistency important to my design?

Why is visual consistency important to my brand? Branding expert Marty Neumeier explains in his book that a brand is not what you say it is, but that it is what your customer says it is. This means it is incredibly important that you are transmitting the values you want your customers to associate with your company. Once your customers start understanding what your company is really all about, it is important to continue to maintain that impression. This is where consistency comes in.

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Client Questions Melissa Balkon Client Questions Melissa Balkon

Why aren't unlimited revisions included in your estimates?

As a business in search of design help, it is completely understandable that you want to go into a new design project feeling confident that you'll end up with a finished product that achieves your goals. The thought of limitations can make you afraid that you won't be able to get the project finished the way you hope for. Rest assured that it is incredibly important to us that you are thrilled with the final result of your project. That being said, there are essentially two reasons we limit revisions on a project estimate.

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