Branding is definitely an important element of building a business. If you're like me, the term "branding" probably brings up images in your mind of ranchers jabbing cattle with searing hot metal stamps. Well, that image actually isn't that far off—only we're looking to sear impressions of your company in the minds of your consumers.

A logo is a pretty pivotal part of your brand identity. But what makes a particularly great logo? There are two different ways of viewing a logo as successful: It achieves the true purpose of a logo, and it is technically usable.

Most people really struggle to write about their business. Because you know all the little facets of your business, it can get really hard to narrow down what you want to say and how to say it. Over the years I have formed a system that helps me to write passionately about my business. The system can be a little chaotic, but it has always enabled me to capture my creative copy ideas when I might not have the time to sit down and write.

Twitter has been all the rage for the past few years. However, a lot of people have had a hard time understanding what the “point” of all this twittering is.