Gracebased
ENGAGEMENT DURATION
2 years (ongoing)
BUSINESS CLASSIFICATION
Christian Media & Publishing, Non-profit
PROJECT TYPES
Print Marketing Collateral Design
Digital Marketing Collateral Design
Magazine Design
CREATIVE COLLABORATORS
Marketing Strategy: Internal Team
Copywriting: Internal Team
Gracebased is a Christian parenting organization offering courses, podcasts, and publications to help families cultivate a grace-based home.
THE SITUATION
My history with this organization goes back over a decade; I worked with the founder, Tim Kimmel and his son, Cody, on an earlier rebrand that helped establish the organization’s identity at the time, which is what first planted the relationship. So when Cody stepped in to lead the organization through its next chapter, he brought me in to help support that evolution.
The immediate need when Cody came on board was a flagship magazine issue that would introduce his vision for the organization’s future to supporters—and the timeline was tight. I designed the entire first issue from the ground up, along with supporting marketing materials.
On the heels of these initial projects, the organization underwent a second rebrand under the guide of another agency, and began operating as Gracebased. With that new identity in place, my role transitioned into what it’s been for the past year: stewarding the new brand through a range of materials a content-driven non-profit needs to reach its audience.
That’s meant booklet design, social media assets, one-sheets, ebooks, and assets for online video courses—consistent, on-brand work delivered on an ongoing basis, built on a relationship that was already years in the making before this chapter began.
“I work with Melissa at Strong Design for so many reasons—the quality is consistently excellent and delivered in an easy-to-implement way every time. But more than that, Melissa is just the most comprehensive, professional, organized, and fun person I work with. The experience from beginning to end is just wonderful.”
CODY KIMMEL
EXECUTIVE DIRECTOR, GRACEBASED
The inaugural issue of the Gracebased Home Journal was created on an incredibly tight timeline.
I was responsible for laying out the publication, as well as creating any supporting illustrations that were needed to support the articles.
Custom illustration for the inaugural issue of the Gracebased Home Journal.
Masthead design for the kids section of the inaugural issue of the Gracebased Home Journal.
Postcards/mini prints to promote the magazine, featuring the cover illustration.
Partnership booklet brochure layout.
Layout of The Three Inner Needs digital download booklet.
Business card designs
Design of the Grace Based Blueprint digital download booklet, featuring custom infographic illustration of the “house model.”
I was responsible for designing many different social media posts, including this carousel design.
Header concept for weekly Your Monday Moment email.
2024 Year in Review infographic design.
Small handout card designed to distribute at events, promoting Gracebased resources.
This private fundraiser invitation design was paired with a simple metallic brown envelope to keep costs low.
Advent Guide booklet mailer design, distributed to constituents to help underscore the meaning of the Advent season.
Social media carousels were developed to support the Advent Guide booklet, and make the message accessible to followers.
Social media graphics designed to support the launch of Gracebased’s kids ministry, Lightcatchers.
