Amevian Home Care
ENGAGEMENT DURATION
5-year retainer partnership (still ongoing)
BUSINESS CLASSIFICATION
Home Care Services, Small Business
PROJECT TYPES
Brand Identity Design
Website Design
Print Marketing Collateral Design
Digital Marketing Collateral Design
CREATIVE COLLABORATORS
Brand Voice: Storywright
Copywriting: Sidetone & Internal Team
Amevian Home Care provides in-home senior care across the greater Sacramento area, offering families a more personal alternative to large homecare organizations.
THE SITUATION
I’d worked with Tim Wheeler on an earlier project before he founded Amevian, so when he set out to start a family-owned home care agency, he brought me back in to build the brand from the ground up. He came in with the name; I developed the visual identity system, and we worked with a copywriter to help shape the brand voice.
What began as a standalone brand identity project evolved into an ongoing design retainer once the brand was in place and the business needed someone to carry it forward. For more than five years since, I've served as Amevian’s one-woman design department: brand identity, website design, print and digital marketing collateral, advertising, social media, and swag. If it needs to be designed, it comes through me.
Working solo on a small business retainer like this is a different kind of embedded—there's no internal design team to coordinate with, no creative director setting direction. The judgment calls are mine to make, in close partnership with Tim, which means the brand has stayed remarkably consistent. Every touchpoint, across five years and dozens of projects, still feels like it came from the same hand. For a business built on trust and personal relationships, that consistency isn't just aesthetic, it becomes part of the product.
I helped Amevian create their full brand identity, including their logo. The logo features a stylized Chysanthemum, which symbolizes joy, longevity, and optimism, which are important elements of Amevian’s mission.
We developed a full set of brand guidelines for Amevian, based on their values and style. The system includes a color palette, typefaces, patterns, iconography and a graphic device. We also collaborated with Storywright to develop a voice and tone guide to be included in the guidelines as well.
Amevian business cards feature a fun pop of color on the back from the graphic device.
We helped design a trifold brochure that provides an overview of Amevian’s service offering, and how they are different. The brochure has become a cornerstone of Amevian’s marketing materials that they provide to potential clients.
We have helped Amevian develop a myraid of digital ads and social media graphics.
A simple one-sheet outlining the difference a client can expect from Amevian.
We were also able to help Amevian design and develop their full website using the Squarespace platform.
Doorhangers developed to hang on the doors of clients’ neighbors homes to promote their service.
Original developed as a card to be distributed to facility directors during Valentine’s Day, this card quickly became our go-to thank-you card.
Caregivers’ scrubs are branded with the Amevian logo.
We helped Amevian design a branded deck of Bridge cards to be distributed to potential clients.
T-shirts were designed for the Amevian team to wear at community and marketing events.
Custom notepads were created to be distributed to potential clients.
