Fullstory
ENGAGEMENT DURATION
5-year retainer partnership (still ongoing)
BUSINESS CLASSIFICATION
SaaS, Mid-Size Enterprise
PROJECT TYPES
Brand Identity Design
Print Marketing Collateral Design
Digital Marketing Collateral Design
Systems and Asset Organization
CREATIVE COLLABORATORS
Brand Strategy, Internal Team
Creative Direction, Internal Team
Content Strategy, Internal Team
Fullstory captures behavioral data from how customers actually use a company’s websites and apps, then uses AI to put that context to work, so businesses can understand and improve the experience in near real time.
THE SITUATION
I was brought onto the Fullstory team by their Creative Director more than five years ago. Since then, the company has been through a reorg and some staff turnover, but our retainer relationship has continued straight through it, giving the brand team a steady hand even as the people around us changed. Today I work alongside a team of two other designers, and regularly collaborate with Fullstory’s content strategists, project managers, and paid media team when developing creative concepts.
The span of the work has been broad: the bulk is digital collateral, with a meaningful share of print work alongside it—enough that "tradeshow booth girl" has become something of a running joke on planning calls. Beyond the day-to-day, I’ve contributed to their two rebrand initiatives and helped build out distinct sub-brands for individual events and campaigns.
After five years of partnership, I'm not just interpreting a brand guide—I’m able to carry the brand forward instinctively, project to project, so the work stays consistent and identifiable, with minimal oversight from the design team. That’s the power of a consistent partner!
“Melissa is hands-down the most responsive, dependable, and talented graphic design contractor I’ve ever had the pleasure of working with. From day one, she’s brought a level of dedication and professionalism that goes far beyond what you’d expect from a contractor. She operates like a fully embedded member of our team.
Melissa has the rare combination of creative excellence, technical curiosity, and reliability that you almost never find in a single person. She makes the entire team better, and honestly, I don't know what we’d do without her. Any organization would be lucky to work with her. She’s the gold standard for what a contractor (and a teammate) should be.”
EMILY ROEDER
DESIGN LEAD, FULLSTORY
Over the years, I’ve helped Fullstory develop dozens of illustrations to accompany blog posts on their website.
Each graphic is designed to visually support the message of the blog post.
A selection of digital ad designs. The goal is always to create ads that are not only clear, but also scroll-stopping.
I helped Fullstory develop a series of typography treatments to be used to communicate the Fullstory “Winning Ways”.
We also adapted the “Winning Ways” typography treatments into badge formats.
Over the years, I have helped Fullstory develop many, many trade show booth designs.
“What sets Melissa apart is her remarkable ability to learn our systems, integrations, and workflows quickly and thoroughly. She doesn’t just complete tasks. She invests in understanding the bigger picture, which means every project she touches benefits from her deep contextual knowledge. Her willingness to jump in on any task, big or small, makes our lives genuinely easier and our work better.
Her communication skills are simply unmatched. Melissa is proactive, clear, and thoughtful in every interaction. She anticipates questions before they’re asked and keeps everyone aligned without ever needing to be chased down. Combined with her exceptional design talent, she consistently delivers work that exceeds expectations.”
EMILY ROEDER
DESIGN LEAD, FULLSTORY
This series of social media graphics were developed to promote an interactive marketing experience in New York City.
I’ve worked with the Fullstory design team to develop many digital ebooks, guides, and whitepapers over the years.
This digital report design was designed to convey the results of a large industry research project conducted by Fullstory.
Fullstory has such a fun brand, so I love when I get to help them design various swag materials.
