Design Insights
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Why color is your most powerful visual brand asset
Before someone reads your business name or notices your logo, color has already shaped how they feel about your brand. In this post, we break down why color works faster than your business' other visual brand assets, how it creates instant emotional context, and how it can help your business be more recognizable.
What is a brand?
As the owner of a business or startup, the subject of branding has probably come up in one or more conversations. If you’re like most people, the meaning of the word "brand" is fuzzy, and you might find yourself asking “what is a brand?” or “do I need a brand?” Read on as I try to tackle the question of “what is a brand?” once and for all, as well as other related questions.
Design dictionary
Understanding all of the terms that are used throughout a design project isn't always easy, yet it is hard to fully engage in the process if you aren't understanding all of the terms. To help clarify them, we compiled this little design dictionary with some brief descriptions that will help you understand some of the most common terms and concepts we use throughout a project.
What is design?
A few months ago, there was been an incredible website, Start-Ups, This Is How Design Works, circling through social media. The mission of the site is clear: teach start-ups why they should value design. This got me thinking that maybe we should address that topic in our own way here on the blog.
What is a design revision?
When we create an estimate for you, you'll usually see some sort of reference to a number of revisions that are included with your project. We believe iteration is important to the design process, and although not every design requires revision, often it can produce a tighter, more unique design in the end, but is a design revision exactly?
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