Why is visual consistency important to my brand? Branding expert Marty Neumeier explains in his book that a brand is not what you say it is, but that it is what your customer says it is. This means it is incredibly important that you are transmitting the values you want your customers to associate with your company. Once your customers start understanding what your company is really all about, it is important to continue to maintain that impression. This is where consistency comes in.

As a business in search of design help, it is completely understandable that you want to go into a new design project feeling confident that you'll end up with a finished product that achieves your goals. The thought of limitations can make you afraid that you won't be able to get the project finished the way you hope for. Rest assured that it is incredibly important to us that you are thrilled with the final result of your project. That being said, there are essentially two reasons we limit revisions on a project estimate.

Branding is definitely an important element of building a business. If you're like me, the term "branding" probably brings up images in your mind of ranchers jabbing cattle with searing hot metal stamps. Well, that image actually isn't that far off—only we're looking to sear impressions of your company in the minds of your consumers.

Most people really struggle to write about their business. Because you know all the little facets of your business, it can get really hard to narrow down what you want to say and how to say it. Over the years I have formed a system that helps me to write passionately about my business. The system can be a little chaotic, but it has always enabled me to capture my creative copy ideas when I might not have the time to sit down and write.

Twitter has been all the rage for the past few years. However, a lot of people have had a hard time understanding what the “point” of all this twittering is.