Squarespace Website Design

“People react positively when things are clear and understandable.”

– DIETER RAMS

Your website is the cornerstone of your marketing. More than ever before, your customers expect a beautiful, well-engineered web experience that puts their needs first.

For businesses who need a straightforward website presence, Squarespace can be a wonderful option. Squarespace is an easy-to-use platform that allows us to design your site right in the browser. This means we don’t have to work through separate design and development phases, which helps us create results for you in a shorter amount of time and at a great value. Before we build anything, we’ll help you plan the flow and messaging of your website, and can even help you procure a copywriter to help with your content if desired. Then, we’ll pair Squarespace’s core functionality with our design expertise to create something that is a perfect representation of your brand and business. As an additional bonus, we find Squarespace offers a wonderful simple administrator interface that is really easy for individuals who are not tech-savvy to be able to go in and make future updates to the website.


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We’re official Squarespace Circle Members, which means we get access to all the latest Squarespace news, updates, and beta features first so we can stay ahead of the curve for you. We love this platform so much, we’ve even used it for our own site—that’s right, this site you’re browsing right now!

The Squarespace Website Design Process


01
Discovery Homework

  • We’ll send your discovery questionnaire to you to complete approximately 1 week prior to our kickoff meeting date. We request that you complete the questionnaire at least 2 business days prior to our kickoff meeting.

  • We’ll review your completed questionnaire and compile follow-up questions to discuss in our meeting.


02
Website Kickoff Meeting

This meeting is approximately 60 minutes long

  • We'll discuss your discovery questionnaire responses and dig deeper into areas of interest. This is your key opportunity to relay your vision, needs, and ideas you have to us before we get started creating your website.


03
Copywriting + Content Assembly

  • At this point, the copywriting for your website should begin. Depending on the details of your specific project scope, this may mean that you will be writing the content, or it may mean our copywriter gets started writing. When designing a website it is always best to “design the content” not what we think the content will be, so we request that the website copy be completed within two weeks so that we will have it prior to completion of the page layouts.

  • Also during this time, you may need to collect or procure additional content pieces that will be included on the website. This may include things like: Team headshot photos, office/business photos, case study images, client logos, client testimonials, certification logos, award logos, videos, etc.


04
Website Design

This phase typically takes about 4 weeks, depending on the complexity of the website.

  • We will begin customizing your Squarespace theme with your brand elements and designing each of your website pages. Since this step typically overlaps with Step 3, we will start with roughed-in text boxes, but will ultimately use the content developed in Step 3. It is important that we have the finished copy no later than 2 weeks into the website design process.

  • If needed/desired, we will also set up 301-redirects from your previous website to ensure you don’t lose any SEO juice, and install your Google Analytics tracking code as part of the website design process.

  • Once the site is fully designed and populated with your website content we will notify you that the site is ready for your review. For more complex websites, we will record a video walkthrough to explain the details and rationale behind certain features of the website. We request review and feedback within 2-3 business days.


05
Refinement

  • Most of our Squarespace website design engagements include one round of revisions, so if you have feedback or concerns about areas of the site, we can refine the design concept according to your feedback. If iteration is desired, it typically takes anywhere from a few days to a week, depending on the magnitude of the requests. We request review and feedback to iterations within 2-3 business days. Please note that refinements consist of iterations to the presented concept not the creation of new concepts, and refinement rounds are non-transferrable between deliverables.

  • If needed, additional rounds of refinements are always available for you—we want you to love your website! Additional refinement rounds will be billed separately in half-day increments priced at $300 each.


06
Launch + Training

  • Upon approval of the website design, we'll invite you to collaborate on the website and assign you the user role of the website owner. Once you are assigned as the owner of the website, you will need to purchase your Squarespace hosting plan. After the hosting plan is purchased, we will connect your Squarespace website with your domain to make it live. Please note that we recommend purchasing your domain separately at a service such as godaddy.com.

  • Once your site is launched, we will coordinate with you to schedule a 60-minute video call to train you on the basics of how to make updates to your new Squarespace website.

  • Upon receipt of full payment, full ownership of the website is released to you.

Seeing is believing

View a selection of our past Squarespace website design projects to get an idea of what we might be able to do for you, or view our full portfolio.

“This was my second project in working with Strong Design and couldn't be happier with the final products. She takes time getting to know the client and their needs before diving into the project. The compliments on our new website keep rolling in as well as the visits—we’ve seen a 20% increase in site traffic since its launch which speaks for itself. I'm convinced Melissa and her talents will help your business achieve its goals too!”

JANET MARHOVER, VAL VISTA LAKES EVENTS

 Think we might be a good fit for you?

Tell us more about how we can help redefine your business’ website experience.