Base Commerce
ENGAGEMENT DURATION
3-year retainer partnership
BUSINESS CLASSIFICATION
SaaS, Medium Enterprise
PROJECT TYPES
Brand Strategy Design
Website Design
Marketing Collateral Design (print and digital)
CREATIVE COLLABORATORS
Marketing Strategy, Internal Team
Content Strategy & Copywriting, Internal Team
Brand Identity Collaboration, Monomyth Studio
Web Development, Ryan Atkins
Base Commerce provides advanced payment processing solutions via its unified, easy-to-use platform.
THE SITUATION
Base Commerce had a clear problem: real design and marketing needs, a small internal team, and not enough hours in the day to move through them. David Schoenecker, their CMO/COO, didn't need someone to hand off a project and walk away—he needed a senior creative partner who could stay in the work alongside him, absorb the brand, and keep things moving without constant re-briefing. That's the gap I was brought in to fill.
The brand was overdue for a rethink, but it had to keep functioning throughout the rebrand process. The work evolved from a polish to a full rebrand to a redesigned website to a suite of marketing collateral. Continuity was key.
The engagement lasted nearly three years and expanded in scope as trust compounded.
“After working with Melissa at Strong Design for several years, there are four key reasons I value her continued involvement in our projects: First, she delivers consistent, high-quality work. Second, she is able to receive constructive criticism, yet push back when she disagrees with a certain path. Third, she has the best communication and organization I’ve ever seen in the creative field—Melissa literally never misses a beat with good communication, updates, travel notices, etc., which is very important and rare. Finally, professionalism. She values her work and carries herself as a true professional.”
DAVID SCHOENECKER
FORMER COO, BASE COMMERCE
I collaborated with Monomyth Studio (now Koda) to redesign the Base Commerce logo.
It’s always fun to get to see the brand on the building!
Once the logo design was done, I helped Base Commerce build out their brand guidelines.
We collaborated with Monomyth to develop and implement this fun brand pattern.
Base Commerce business cards design.
I helped Base Commerce design their website, which featured dozens of page designs.
Additional pages from the Base Commerce website.
Various one-sheets and .pdf downloads designed to support the sales team.
Even technical documentation was properly designed in order to maintain a consistent experience with the brand.
Fun sticker designs featuring custom illustrations.
Employee name badges were a fun canvas on which to display the brand.
T-shirt designs also featured the custom illustrations.
