Portfolio Archive

A backlog of our “oldie-but-goodie” projects.

Melissa Balkon Melissa Balkon

Carrington College

When Carrington College came to us, they were fed up with their website design and knew they needed to make a change to bring it into the modern era. They had a solid idea of how the site needed to be organized but did not currently have strong experience in designing for the web within their current in-house design team. We worked with the team to build out the core website pages, and continue to work with them to iterate additional areas of the website design, as well as other web-based projects.

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Melissa Balkon Melissa Balkon

Fleur Labs

When David Harrison of FleurLabs came to us, he was excited about the possibility of bringing their all-natural beauty solutions to the masses. Despite his excitement to start selling FleurLabs' products, he felt unsure about how to begin building a brand for their line of products and completely overwhelmed by the process of planning, designing and launching an ecommerce website. We worked with David to establish a strategy for the brand design so that we would have a firm foundation for the execution of the brand collateral, packaging and website.

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Melissa Balkon Melissa Balkon

Lighthouse Technology

Lighthouse Technologies came to use with a revolutionary software idea that would change the way behavioral health providers manage their cases. The development of the software was in motion, but they needed our help developing their brand identity and tell their story via their website.

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Melissa Balkon Melissa Balkon

Expanded.io

When Shon Burton began hatching a plan to build a tool called Expanded.io that enables a user to expand their existing contact lists based on specified criteria, he came to us to develop the brand and the corresponding website and print collateral. Additionally, we helped Expanded.io tell their story through their website and an animated explainer video.

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Melissa Balkon Melissa Balkon

Good Neighbor Pool Service

When Good Neighbor Pool Service came to us, they were initially just looking for a bit of consulting and clean-up on their existing website. However, after hearing their vision for the company, it was obvious that they really needed a rework of their brand identity in order to create an outward impression that matched with their amazing vision. We helped them develop a brand harkening back to “the good ole days” and a simple, easy-to-understand website design.

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Melissa Balkon Melissa Balkon

Levers 2.0

After nearly a year in business, Levers had collected substantial data and feedback from their users on their product. They learned that many users seemed slightly overwhelmed by the intensity of the product, so they were on a mission to simplify the concept. As part of that endeavor, they felt a shift in the brand experience would reinforce their efforts, so we embarked on iterating the image and user interface design to be much more approachable and easier to use.

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Melissa Balkon Melissa Balkon

Levers 1.0

When the Levers approached us, they had a killer idea backed by a team of mad data scientists ready to make it a reality. They were developing a tool that compiled an organization's online marketing data, and then simulated projections about the future performance of those channels. As Apple fans, they understood that a great idea alone doesn't always get traction. They needed to develop an irresistible brand image, website design, and a product interface that made big data easy to understand.

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Digital Design Melissa Balkon Digital Design Melissa Balkon

Math Academy

When Math Academy came to us, they had a fantastic logo design, but were struggling to figure out how to parlay that into a beautiful, easy-to-understand website. Before jumping into the website design, we worked with them to develop a set of brand elements that delivered on this style and coordinated with their existing logo. Once we had the brand elements in place, we helped them tell their story using the Squarespace website platform.

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Melissa Balkon Melissa Balkon

ModWed

When Chadwick Fowler of ModWed came to us looking to rebrand his luxury wedding photography and cinema business, he had already attempted to go through the brand identity process with several other designers and was frustrated at the fact that they were unable to grasp his vision and turn it into a reality. He was gearing up to exhibit at a major wedding show in less than two months and felt he was running out of time to establish a new image and produce new marketing collateral in time for the event. We held an in-depth brand strategy workshop to work through Chadwick's business goals and really internalize his vision for ModWed.

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Melissa Balkon Melissa Balkon

Prestige Travel Nurses

When Steve Skertich of Prestige Nurses came to us, he was looking to update their web presence to be more modern and better reflect their personality as an organization and help them stand out from their competitors. Although they didn't have a defined brand image, they opted to start with the website design first. Despite starting with the website design, we worked through getting to know the Prestige brand and what it stood for and designed a new website with these criteria in mind. Once the site was completed, Steve was so happy with the evolution that he wanted to address the logo and collateral as well!

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Brand Strategy, Digital Design Melissa Balkon Brand Strategy, Digital Design Melissa Balkon

Sidetone

Being a brand and content strategist herself, Shaina Rozen understands the value of building a brand for her business. Being in the branding profession herself, she had a clear strategy in mind so we helped her engineer an identity system that delivered on her brand promise. From there we produced her business collateral and worked with her to create a website design on the Squarespace platform that is consistent with her brand image and easy for her to update.

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Melissa Balkon Melissa Balkon

Arizona Capitol Connections

Mark Barnes is well-known in the Arizona State legislative circles, but when he decided it was time to grow his small lobbying practice to more than just himself, he thought it was important to rebrand the agency under a new name. He came to us in search of a new identity design and stationery to create a cornerstone for his newly-renamed company. After talking with him more, we determined it would be important to not only redesign the logo but to be sure to build out a visual system that would create a consistent, polished image for his firm.

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Brand Strategy, Digital Design Melissa Balkon Brand Strategy, Digital Design Melissa Balkon

Low Man Wins

When Low Man Wins came to us, they had a vision for a public speaking business that aimed to spread the message of servant leadership. They knew in order to be taken seriously, they needed to develop a proper brand identity and a professional website. We worked with them to develop a strategy for the visual interpretation of their brand, then helped them tell their story through a website built on the Squarespace platform.

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Brand Strategy, Digital Design Melissa Balkon Brand Strategy, Digital Design Melissa Balkon

The Lucky Childe

The Lucky Childe was a cafe concept based in Reno, NV that is designed to create a child-focused environment where kids, parents, and other caregivers can eat, learn, and play together as a family and community. Their long-term vision is to franchise the business, so their branding needed to be able to support a wide variety of use. We helped them develop their brand concept, then built out a custom landing page to help them promote the launch of the cafe.

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Digital Design, Brand Strategy Melissa Balkon Digital Design, Brand Strategy Melissa Balkon

MLconf

When Courtney Burton of MLconf came to us, she was feeling the pains of an overly simple website that didn’t allow her to properly market The Machine Learning Conference events. We worked with Courtney to flesh out the needs for the site and then worked with her to build out the new website design in two phases. The new website design gives her more specialized templates that enable her to present information about The Machine Learning Conference in a much more digestible way.

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 Want to see more current work? View our current portfolio.