Personality Worksheet
The personality, or style, of your organization is a cornerstone of your brand—it describes the “uniquely you” way you move through the world. It can be seen in just about everything you do—all the way you talk and interact down to the design of your office space and product offering and design. Before we begin a brand design project, we look to understand the style of your organization so that we can infuse them into the design of your brand visuals.
To help you define your personality, we’ve listed out several style traits below to help inspire you. This list is by no means comprehensive and your organization may very well possess other traits that are not on this list.
As you consider your personality, you may find yourself struggling to decide whether you actually possess a specific personality trait, or if you just wish you did. It is important to be honest with who you are as an organization in the exercise, because consumers are incredibly perceptive, and designing a brand with a false personality will never ring true to your audience.
When developing your brand, select 2-5 style attributes that reflect your business.
Casual
Formal
Traditional
Revolutionary
Earthy
High-tech
Leader
Supporter
Structured
Ad-Hoc
Orderly
Eclectic
Lively
Calm
Thrifty
Luxury
Adventurous
Cautious
Serious
Fun
Bold
Reserved
Nurturing
Powerful
Serious
Light-hearted
Conventional
Unexpected
Think we might be a good fit for you?
Let’s talk about how we can design your future.